Rolex, Nothing But Rolex

Rolex is the world's best known brand.

However, the origin of its name and logo are difficult to determine. Hans Wilsdorf, who founded the brand in 1908, wrote:-

"I sought to create a name that would be easy to pronounce in all European languages and that could easily and elegantly grace the dial of a watch"

The logo - a crown with five branches tipped with pearls - may possibly be the five fingers of the hand, although this hypothesis is not confirmed by Rolex archives.